When the South Okanagan Events Centre was built in 2008 it marked a major shift in the city's ability to attract international touring acts. The 5,000 seat multi-purpose facility serves both as home to the Penticton Vees, but also as host to dozens of major
music stars across the past more than a dozen years.
The SOEC shocked the BC Interior when it landed the Rihanna concert back in 2010 and has also welcomed other major starts such as Keith Urban, Brad Paisley, Motley Crue and Slayer.
Artists that have appeared at the SOEC include Alan Jackson, Alice Cooper, Aviccii, BB King, Bad Company, Barenaked Ladies, Blue Rodeo, Boney M, Brad Paisley, Brothers Osborne, Bryan Adams, Celtic Illusion, Celtic Thunder, Cheech & Chong, Cirque du Soleil, Cirque Musica,
Dallas Smith & Dean Brody, Dallas Smith, Def Leppard, Dierks Bentley, Don Henley, Dwight Yoakum, Engelbert Humperdinck, Eric Church, Experience the Beatles with Rain, Florida Geogia Line, George Thorogood, Ghost, Gobsmack, Gord Bamford, Gucci Mane,
Heart, High Valley, Jann Arden, Jerry Seinfeld, John Fogarty, John Mellencamp, Kenny Rogers, Kip Moore, Lamb of God, Little Big Town, Lord Of The Dance, Loretta Lynn, Marilyn Manson, Meat Loaf, Mega Death, Motely Crue, Nitty Gritty Dirt Band, Old Dominion,
Paul Brandt, Rascal Flatts, Ringo Starr, Rob Thomas, Shinedown, Simple Plan, Slayer, Steve Miller Band, Stone Temple Pilots, Styx, The Band Perry, The Doobie Brothers, The Offspring, Three Days Grace, and Volbeat.